"Ever since its inception in 2017, ALETA has been a powerhouse in
the international market. Becoming a household name in Europe, Asia and America was not easy, but we owe
it all to the incredible success story of the product itself.
ALETA took the fashion industry by a storm, and we achieved this by presenting a couture
level quality in retail prices that are closer to that of of mass production brands. All our
dresses are 100% handmade, sustainable, support rural artisans and boast of handpicked and
handmade embellishment & embroidery. We could not have done all this without you, so join us as
we embrace a new and exciting phase with our fresh new look - one where our core values have
remained unshaken and our products are still heartmade with love."