It all starts with a cloth

"Ever since its inception in 2017, ALETA has been a powerhouse in the international market. Becoming a household name in Europe, Asia and America was not easy, but we owe it all to the incredible success story of the product itself.

ALETA took the fashion industry by a storm, and we achieved this by presenting a couture level quality in retail prices that are closer to that of of mass production brands. All our dresses are 100% handmade, sustainable, support rural artisans and boast of handpicked and handmade embellishment & embroidery. We could not have done all this without you, so join us as we embrace a new and exciting phase with our fresh new look - one where our core values have remained unshaken and our products are still heartmade with love."
-M.Preenja

Taking our 1st steps

The Aleta Adventure begins from a single cloth, chosen by our dedicated dressmakers who aim to drape the dream for you. They do this by attending the best bazaars, trade shows and markets around the globe and by meticulously checking every detail of the fabric. Thus begins the affair, and you are brought one step closer to living that Aleta way of life.

Taking our 2nd steps

After the draping is done, the cloth moves on to add colour to the dream. Handwrought in India, we remain true to the old school Indian art of hand dyeing our silhouettes.

Taking our 3rd steps

The search for perfection continues when our team forays into the finest bazaars to get you handpicked beads, trims, laces and more.

Taking our 4th steps

The cloth now moves on to the hands of our Swedish couturiers, where its safe to say that if the stunning seasonal collection is the potion, our crew is the reason for the magic in it. Our designers work closely with a committed team of patternmakers to pen down their thoughts and bring forth the perfect silhouette for your one-of-a-kind ensemble.

Taking our 5th steps

: Continuing our journey to a land of skilled Indian artisans, where diligent and careful embellishing as well as embroidery ensures that the final ensemble shines bright when you adorn it in the day, as well as when the night hits.

Our final steps

The cloth now enters the closing stage; where we add the foundations to our garment such as boning, padding and hiding the seams with hand-stitched beads to bring to life our pristine creation.

Taking our 1st steps

The Aleta Adventure begins from a single cloth, chosen by our dedicated dressmakers who aim to drape the dream for you. They do this by attending the best bazaars, trade shows and markets around the globe and by meticulously checking every detail of the fabric. Thus begins the affair, and you are brought one step closer to living that Aleta way of life.

Taking our 2nd steps

After the draping is done, the cloth moves on to add colour to the dream. Handwrought in India, we remain true to the old school Indian art of hand dyeing our silhouettes.

Taking our 3rd steps

The search for perfection continues when our team forays into the finest bazaars to get you handpicked beads, trims, laces and more.

Taking our 4th steps

The cloth now moves on to the hands of our Swedish couturiers, where its safe to say that if the stunning seasonal collection is the potion, our crew is the reason for the magic in it. Our designers work closely with a committed team of patternmakers to pen down their thoughts and bring forth the perfect silhouette for your one-of-a-kind ensemble.

Taking our 5th steps

: Continuing our journey to a land of skilled Indian artisans, where diligent and careful embellishing as well as embroidery ensures that the final ensemble shines bright when you adorn it in the day, as well as when the night hits.

Our final steps

The cloth now enters the closing stage; where we add the foundations to our garment such as boning, padding and hiding the seams with hand-stitched beads to bring to life our pristine creation.

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